Founder of YUX Agency; strategist in corporate creation, scaling, and direction of companies in international markets.

• Global executive direction and modeling of the agency’s asset origination strategy.
• Pioneer in the implementation of projects from scratch and operational process optimization.
• More than three decades leading the intersection between capital markets, infrastructure, and technology.

Salmerón leads the strategic evolution and corporate governance of the firm. His track record encompasses over three decades in the founding, scaling, and executive direction of companies in international markets, specializing in the structuring of large-scale projects from inception, process optimization, and advanced stakeholder management. As a corporate architect and creator of the business models and intellectual property governing the YUX Agency ecosystem, he combines start-up agility with a solid systemic and institutional vision. His executive function focuses on designing the financial shielding and high-end positioning strategies that maximize latent equity and ensure liquid corporate exit structures for institutional-scale real estate assets.

Responsible for fiduciary origination, institutional fundraising, and relations with global Family Offices.

• Attraction of international capital and engagement with tier-one investment funds.
• Identification and auditing of hotel portfolios and corporate residential assets.
• Legal and financial structuring of special purpose vehicles (SPVs).

Orozco provides over three decades of experience leading financing and strategic alliances in the real estate sector, having managed investment mandates exceeding 500 million dollars. His management focuses on fund raising and capital structuring for large-scale corporate real estate. His solid prior track record within the Superior Audit Office of the Federation and the Ministry of Finance ensures that every portfolio incorporated into the ecosystem meets the highest global standards of compliance, risk mitigation, and regulatory viability.

Leader of international asset placement and responsible for the corporate portfolio commercial pipeline.

• Coordination of private rounds, roadshows, and fulfillment of transactional milestones.
• Supervision of corporate brokerage networks and global strategic alliances.
• Implementation of exit strategies and capital participation distribution.

With more than 35 years as head of Sergio Morcillo Propiedades the prestigious real estate firm of the GBN of Buenos Aires, Morcillo directs the operational force responsible for positioning the firmʼs assets before international investment committees. His role is to coordinate private capital placement rounds and pre-sales with cutting-edge technological support, ensuring that acquisition opportunities reach the ideal institutional investors in each market. He is responsible for leading commercial traction and the insertion of large funds into armored real estate structures.

Leader of the firmʼs global placement strategy and responsible for cross-border transactions of major portfolio assets.

• Strategic placement of trophy hospitality assets, corporate towers, and premium developments.
• Commercial management of international transactions and high-value negotiations in emerging markets.
• Professional appraisal, asset valuation, and brokerage structuring at an institutional scale.

Salmerón leads the firmʼs global placement and corporate sales strategy. His career spans more than 25 years in the commercial management of companies in international markets, specializing in the structuring of high-end real estate transactions, corporate executive management, and brokerage optimization at an institutional scale. His prior experience as Commercial Director of STICK S.A. during the 90s in Argentina, combined with his tenure as CEO of "El Tarifario" in Chile, the benchmark platform for asset valuation in the region, solidifies his strategic profile. At YUX Agency, he is in charge of coordinating private capital insertion and the final sale of trophy assets (hotel portfolios, residential assets, unique land parcels).

Leader of constructive development and the integration of high-end technical standards within the portfolio assets.

• Responsible for regulatory compliance and technical optimization of developments.
• Extensive track record in infrastructure design for large-scale residential and hospitality projects.
• Specialist in the modeling and adaptation of assets under organic architecture concepts.

Colombo, head of Colombo Architect, is in charge of projecting the physical transition of properties towards their maximum functional and corporate expression. Backed by a renowned track record in cutting-edge organic and permacultural design in the Riviera Maya and Tulum, his work is fundamental in the technical curation of the portfolioʼs structures and in the supervision of civil engineering. His management guarantees that the architectural development of the projects structured by YUX Agency responds to the most demanding audits and quality standards of the international market.

Strategist in mathematical risk modeling, advanced econometric modeling, and quantitative market analysis.

• Specialist in developing predictive models for real estate asset valuation.
• Macroeconomic and sector research, and leadership of data analysis teams.
• Supervision of physical collaterals, accounting audits, and financial risk control.

González Tejeda is the architect of the predictive and financial model sustaining transactions at YUX Agency. His trajectory of more than 20 years includes the generation of the quarterly institutional macroeconomic reports on Real Estate Situation for BBVA Research and analytical leadership for avant-garde platforms. His office provides the strict econometric rigor to ensure that every large-scale real estate investment and corporate vehicle possesses a real, auditable, and liquid asset backing.