Founder of the YUX ecosystem; strategist in information architecture, network platform development, and digital infrastructure.

• Global executive direction and design of the agency’s RWA strategy.
• Pioneer in the development of integrated systems and global social networks.
• More than three decades leading the intersection between the asset market, communication, and technology.

With an international track record spanning over 35 years across Argentina, Mexico, Italy, and Chile, Guillermo assumes the General Direction of the agency to lead its strategic evolution. Starting his career in the art market and vanguard communication in the 1980s, he evolved toward programming and the constructive design of web platforms. As the creator of the architectures of ArtLibrary, PanGea, and the global network chronocracy.com, he combines commercial rigor with software engineering. At YUX Agency, he is the executive leader designing the digital infrastructure, systemic shielding, and modeling of the smart contracts that sustain RWA tokenization over high-impact assets.

Responsible for new business origination, capital raising, and institutional relations.

• Attraction of international capital and connection with family offices.
• Identification and evaluation of high-impact projects with RWA tokenization potential.
• Corporate and financial structuring of strategic alliances.

Holding a PhD in Economics from Rice University, Fernando brings the expertise required to manage investment and financing mandates on a global scale. His intent and effort center on fund sourcing and new business development, connecting the agency with institutional investors and major infrastructure developers. His solid financial background ensures that every project integrated into the ecosystem meets the highest regulatory and profitability standards, serving as the core engine for the expansion of YUX Agency’s RWA portfolio before the most demanding capital markets.

Leader of conceptual development and the integration of technical standards and infrastructure into the ecosystem’s projects.

• Responsible for the compliance and technical development of projects.
• Experience in constructive design and large-scale infrastructure.
• Modeling and optimization of spaces for real communities and complexes.

​An architect and founder of Colombo Architect, Manuel is in charge of projecting the physical transition of high-impact developments into their technical and functional representation. His work is essential in creating the central infrastructure of the ecosystem complexes and in supervising construction engineering. Manuel guarantees that the architectural design of the projects tokenized by YUX Agency meets the highest quality standards, allowing a solid execution on the physical ground.

Leader of the global asset placement network and responsible for the commercial execution of tokenized projects.

• Coordination of roadshows, tokenization campaigns, and milestone compliance.
• Supervision of commercial networks and strategic alliances on the ground.
• Implementation of the placement and early distribution plan for tokens.

With three decades at the helm of sergiomorcillo.com.ar, Sergio directs the operational and commercial force responsible for positioning the high-impact projects tokenized by YUX Agency across international markets. His role is to coordinate pre-sale campaigns and tokenization tours, ensuring that access to digital fractions reaches the ideal communities and investors in each sector ahead of schedule. He is responsible for facing the market and leading the transition of traditional investors toward digital ownership backed by real-value assets.

Strategist for financial shielding, mathematical modeling, and responsible for the auditing and control of smart contracts.

• Experience in corporate financial structuring and blockchain investment analysis.
• Modeling of liquidity scenarios, dividends, and cash flow management.
• Supervision of physical collaterals and auditing of token backing.

With a PhD in Economics from the Autonomous University of Barcelona, Leonardo is the architect of the financial model backing asset tokenization at YUX Agency. His risk analysis and profitability projections ensure that each RWA token maintains its solvency and immunity against market inflation. With experience at elite institutions like BBVA Research, Leonardo provides the mathematical rigor so that every digital unit issued has a real, auditable, and liquid backing in high-impact infrastructure.