YUX Agency

A Journey of Art, Adventure, and Technology

Interview with Yux: his story is that of this IT solutions agency, conceived to serve you.

— Hello Yux! Itʼs a pleasure to talk with you about how you founded the YUX Agency. Your story seems full of unexpected turns and key moments. Iʼd like you to take us back to the beginning, to that time when, at just 19 years old, you were already moving in the vibrant art world in Buenos Aires. Could you tell us a bit about that period?

Of course. In 1989, at 19, I was an art dealer and ran my own gallery in Buenos Aires. It was a bustling space for the cultural avant-garde of the time, a true epicenter of creativity. Then, I ventured into media, founding a cable TV channel dedicated to the arts. In ʼ95, I turned to advertising, culminating my career as president of a successful outdoor advertising company. We were pioneers in wrapping the exterior of thousands of passenger buses with advertiser publicity, both in Argentina and Chile.

— What a dynamic stage! And from there, you made a radical shift. Thatʼs when you decided to embark on a personal adventure.

Yes, exactly. I got divorced and went to Mexico. Just the night before my departure, I dreamed of the name "YUX". I was in a brightly lit enclosure, a group of people calling me by that name: "ʼYux, come!". As I approached, they disappeared, and I woke up. I greeted my ex-wife; our bond of friendship was so strong that we shared the same bed despite being divorced. Then, I said goodbye to my little Nicolás, just 5 years old, and finally, to Toto, the guard dog. Without waking them, I only looked Toto in the eyes and gave him the order: "Take care of them!". On the way to the airport, I meditated on the big life change I was undertaking. I had always imagined going to Mexico, especially to the Riviera Maya, cradle of the knowledge I assimilated with passion, through discovery and evolution.

— And you arrived in Cancún. Tell us about the founding of your first company with the name YUX.

Once in Mexico, I bought a ʼ76 Dodge van that became my home. I decorated its interior with wood, put a double bed in it, and externally painted it light blue with a large blue wave, which is why its name was "Big Baby Blue". I parked it on secret white sand beaches that existed at that time to enjoy them. Thatʼs how one day I came up with the idea of starting a clothing company. I launched a line of swim shorts, and named it YUX. Manufacturing was done in Argentina and sales there, in Quintana Roo. It was a lot of fun, with cheerful girls in bikinis selling the shorts on the beaches of Cancún, Playa del Carmen, and Tulum.

— From Mexico to Italy, love took you to Catania, where you fully immersed yourself in information technology with Esse Group. Could you explain how this step marked the birth of the first version of the YUX Agency?

In Mexico, I fell in love with a beautiful Sicilian woman, a true princess. She didnʼt understand any Spanish, and I understood even less of her Italian. It was an instinctive, heartfelt, and very passionate love. After several months, one day her father, owner of haute couture clothing businesses, called her, telling her she had to return. She was in charge of buying clothes for the stores at European fashion fairs. She left, and I was left alone. Cell phones didnʼt exist, calling each other was very difficult, but the love was so strong that the relationship endured. She asked me to come. I sold all the swim shorts to some friends, left "Big Baby Blue" with a Spanish friend, and went to Italy. Shortly after arriving in Catania, I partnered with a friend and founded a boutique web design agency called Esse Group. It was my total immersion in the rise of the Internet; I saw the potential and made it my own. And thus was born the first version of what later became YUX, yux.info, an IT (Information Technology) agency, from IT (acronym for Italy) dedicated to web design and development.

— After your experience in Italy, you returned to Argentina and ventured with "Ecomotion", an importer of skates and ecological vehicles. What happened there?

Before Ecomotion, I made a web book entirely in Flash, a technology that allowed creating interactive animations. In it, I narrated a story of creation, a distinct version different from anything known. It was so fascinating that some French friends from the Buenos Aires nightlife pushed me to throw a party on a boat to publicize yux.info. At that party, I met an American who proposed I create Ecomotion. While developing that company, I met Romina. She adopted the name Gae, my universal love (Gea = Gaia = Mother Earth, creation). She worked with me at Ecomotion, we established the brand, and then I separated from that venture because the idea of writing the continuation of the "web book" together came into our minds.

So, we made an epic journey on inline skates from southern Argentina to the United States, while writing the book, as if they were diaries of our experience (click the press image of the journey to download the PDF version of the book).

— But that adventure had a turning point in Bolivia. What happened there?

After thousands of kilometers skated, we arrived in Bolivia, and the roads turned to dirt, impossible to travel with skates. We stopped at the incredible Lake Titicaca. We found a beautiful house 2 km from the village, which became our home and the core of an adventurer community. A friend and client from Buenos Aires, enchanted by the web book of the skating journey, invited me to Argentina to create a complex website for his naval security company. I did it, and then I went to my land in Chilean Patagonia.

There I reassembled the agency, added staff, mainly in the technology sector; it was 2004, and the wave of social networks was approaching.

— A return to roots with a renewed vision! And your journey led you back to Titicaca. How was that?

Upon returning, several months had already passed. Gae had organized the first "Rainbow Gathering" in Bolivia. There, she was invited by members of a community of breatharians from Brazil to experience that life. They practice a knowledge that allows them to live without eating; they do not ingest solid or liquid foods, they nourish themselves solely by assimilation of pranic energy. So, upon arrival, a few days later Gae went to that community very enthusiastically, as that was her true destiny.

And I, a few days later, welcomed some "yatiris" at home, wise men from Tahuantinsuyu, who invited me to the Isla del Sol (Island of the Sun) to perform a ritual with sacred plants. I went, they loved my "chronocratic" knowledge, and they adopted me.

— An invitation from the ancestral Aymara culture that led you to be part of that sacred island.

It was a transformative experience. They granted me a beautiful cabin facing a beach in the northern part of the island, on Playa Las Sirenas, and it became my home. From there, I began the development of pangea.space, which was the previous version of the educational social network of time governance, chronocracy.com.

— And now, in the present, after the extreme situations the world has experienced, like COVID, you have decided to return to the Isla del Sol. What is the present of YUX from there, and what is the current vision of the agency?

Indeed. After all we have experienced globally, I decided to return to the Isla del Sol for its peace, tranquility, and that magic of living as if in another era, neither past nor future. There, timelessness magically recreates my existence. And here I am, remotely directing the new version of my IT agency, YUX Agency, established in the United States with the vision of offering the best service to the whole world.

The story of Yux is a reflection of how passion, adaptability, and vision can transform dreams into realities. Whoever you are, never stop dreaming. Dare to make it happen! At YUX we are here to help you with that, and much more.

By the team of YUX